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Fredric is a web developer based in Chicago who hopes to one day start a foundation to support young, Black males in programming and computer science.

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Getting your Yukon Denali in ‘Jay-Z Blue’

January 7th, 2007 • Related • Filed Under


While tech guy will be salivating this week over the constant updates to all of the tech-y blogs due to the CES conference in Vegas, I get to stare at the beautiful galleries piping from autoblog.com from the Detroit Auto Show. And look…surprise! Jay-Z has gotten his hands on something.

GMC, a subsidiary of General Motors (GM), has announced the ‘Jay-Z Blue’ version of the 2007 Yukon Denali complete with ‘custom’ blue paint with a sparkle of platinum dust. Yes…platinum dust. While blue isn’t my favorite color, I can’t help but feel vexed by two things:

  1. Good: Jay-Z and the VP of Marketing for GM are both Black, thus the ‘cool’ factor of this partnership.
  2. Bad: The idiots who will get in a ginormous amount of debt trying to buy another ‘Jay-Z’ branded product.

Anyways, read on.

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There Are 2 Responses So Far. »

  1. Comment by JC on 31 January 2007:

    Good: Positive Black collaboration.
    Bad: Perpetuates improper prioritizing of discretionary income.
    Your call: If the idea flops, the high-profile Black VP loses his job, thereby f^$#ing it up for others trying to follow in his footsteps.

    Dah well, it’s still my favorite hue…

  2. Comment by Fredric on 31 January 2007:

    Not a fan of blue, but I agree.