New BMW set to hit U.S. shores
Although already a commodity here in Europe, the BMW 1-series will be making its U.S. debut in 2008 aimed squarely at the award-winning VW GTI. Priced between the MINI and current generation 3-series, the 1-series is planned to have two versions, the 135i and 130. Options will include either a turbo-charged 4-cylinder or twin-turbo inline 6-cylinder.
Specifically significant to the current and newer classes of Young Black Professionals is the pricing of this new beemer. While undoubtedly having a name-brand, German vehicle as your first (or second) purchase to identify a sense of “I’ve made it”, the 1-series may fulfill that segment. Undoubtedly, many will criticize the hatchback look, but practicality looks to meet sophistication and performance in this upcoming 2-door. While large enough to seat a few friends for a nice evening out, it still is able to hold a few groceries on the way back to the loft. Definitely something to look out for.
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Comment by Kimberly Michelle on 18 January 2007:
not a fan of this series. i still like the 3 and 5 series.
Comment by JC on 31 January 2007:
That’s odd. BMW is making adjustments to keep up with VW? Does that seem backwards to anyone else???
Comment by Fredric on 31 January 2007:
There is a little bit of back and forth about whether luxury car companies should ‘water down’ the market with entry-level and mid-level cars. I’m not sure how I feel about it, but I’m definitely a fan of the trickle down effect of some of the technology that gets put into the 7-series and 6-series. I think the main downside is that the brand will not hold its value as well, especially if the entry-level segments aren’t put together well. Think Cadillac in its first version of the CTS, Mercedes with the C-Class, and Land Rover with the Freelander.