Benjamin Bankes is the piggy bank for grown-ups and he has an important message to share: Feed the Pig. In other words, take small savings steps today to build a solid financial tomorrow.

“Money shouldn’t drive your future. But neither should debt. It’s time for you to take control. Get what you deserve. Not just today. Your whole life. Just remember: small changes add up. Take steps to start saving today and you’ll build a solid financial future tomorrow.” – Benjamin Bankes

Benjamin is the star spokespig of a new national public service campaign from the American Institute of Certified Public Accountants (AICPA) and The Advertising Council. The goal of the campaign is to encourage the 40 million Americans age 25 to 34 to take control of their personal finances. The campaign, Feed the Pig, is a new component of the 360 Degrees of Financial Literacy effort which aims to educate Americans about how financial issues affect their lives. It features a Web site, www.360financialliteracy.org, offering free tools and resources to help Americans manage their finances through every stage of life. You can also sign up for weekly savings tips via email or your mobile phone.