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A young, black, professional, Spelman College and UNC Law grad, and new mommy who practices law in the Chicago suburbs.

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Urban Influence Magazine

July 12th, 2007 • Related • Filed Under

Young Black Professional Guide to Urban Influence Magazine coverThanks to a YBP Guide visitor’s email, I’ve just gotten hip to a not-so-new publication: Urban Influence Magazine. The magazine is a joint venture between T. Brown Publishing and the National Urban League and is designed to extend the message of the National Urban League throughout its membership and beyond, while addressing relevant issues of emerging urban influencers. Their mission is to express to readers the link between individual wealth creation and social change, using a stylish and appealing format that is vibrant, uplifting and current. The editorial agenda includes messages of encouragement, information, and opportunity. Urban Influence Magazine also speaks directly to the work of the National Urban League and its affiliates. This past April the magazine hit newsstands nationwide- a very commendable milesYoung Black Professional Guide to Urban League Conferencetone.

Speaking of the National Urban League, their annual conference is coming up at the end of this month. The conference, to be held in St. Louis, MO July 25-28, is the premiere networking, recruiting, and issues conference for black professionals. And for us YBPs, the conference features a Young Professional Summit for business, political, and money-making connections. We’ve told you before how conferences can be a career booster, so if you’re in the St. Louis area, don’t miss out on this great networking opportunity.

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    I am a former member of the National Urban League Young Professionals and as a NULYP member I received the magazine gratis. It's a nice magazine, informative and succint. It is very much a commercial for the National Urban League. But like all advertising endeavors, read between the lines carefully. Truth in advertising can be hard to glean. What I'm saying is that the Urban League has a great sale line, the packaging ad branding are familiar -like all household brand names should be - but I think they have long way to go.
    For example,
    1) the many programs they promote are great but they hem-haw on how effective some of the programs are at meeting some objectives. e.g. they offer utility assistance but can't tell you how many people are repeats vs new.

    2) They offer training and education programs to transtion people from welfare/poverty to self-sufficiency/middle class SES but they can't give you stats on exactly how many families have been removed from the welfare lists or how long (1 yr, 5 yrs, 25+ yrs) they provide social services to a family.

    3) Finally, the conference (Young Professional Summit) is great, but more than anything it's fun. It's a huge party, all of the advertising is geared to attracting Attractive people to have a great time. The amount of time and money put into planning workshops/seminars/ etc that detail actual urban league or related business to this demographic minor compare to the resources put into planning the Social Networking functions.
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